The Smart Leader’s Guide to Converting Local Insights into Strategic Growth
Understanding your local market used to mean walking the neighborhood, scanning competitors’ storefronts, and chatting with customers. Today, local insights are a strategic engine for competitive advantage. When used effectively, they help business leaders make sharper decisions, build stronger communities, and future-proof growth strategies.Quick Insights That Matter Local data shows where unmet demand is hiding — and how to serve it profitably. Competitive mapping reveals gaps in pricing, service, or
Devine Millimet is pleased to announce that attorney Joyce M. Hillis has been admitted as a Shareholder of the firm,
Manchester, NH – Devine Millimet is pleased to announce that attorney Joyce M. Hillis has been admitted as a Shareholder of the firm, effective January 1, 2026. Joyce has dedicated her career to providing trust and estate planning and administration services for individuals and families of all ages and wealth levels, helping them achieve their personal, financial, and business goals. Her practice focuses on designing and implementing customized wealth succession plans that minimize estate taxes and
McLane Middleton Elects Viggo Fish, Christina Krakoff, and Gena Lavallee as Directors
McLane Middleton Elects Viggo Fish, Christina Krakoff, and Gena Lavallee as Directors Manchester, N.H. (Jan. 5, 2026) – The law firm of McLane Middleton is pleased to announce that attorneys Viggo C. Fish, Christina L. Krakoff, and Gena Lavallee have been elected as directors of the firm. “The elevation of Viggo, Christina, and Gena to directors underscores their exceptional capabilities and the meaningful contributions they consistently make to our clients and our firm,” said Managing Director
Lights, Camera, Conversion: A Real-World Video Marketing Playbook for Small Business Owners
In an era where digital content moves faster than attention spans, video has become more than just another trend—it’s the heartbeat of online storytelling. For small business owners who wear multiple hats and manage limited resources, embracing video can feel like trying to learn a new language overnight. But those who lean into it soon realize video isn’t just a format—it’s a powerful bridge to customer connection, trust, and action. The trick isn’t to become a filmmaker overnight; it’s to start using
