VT/NH Marketing Group Fall 2018 Summit - #EmbracingChange
#EmbracingChange - Incorporating New Business ChallengesPlease join us on Thursday, October 4th for our Fall 2018 Summit!
The Vermont/New Hampshire Marketing Group is all about #EmbracingChange and we have been doing so for 30 years! Please join us for our 4th annual Fall Summit as we tackle an ever changing landscape across a variety of marketing topics.
You will leave this all day Summit with important information to help your business.
We have a dynamic lineup of speakers to bring you up to speed on some of today's most pressing issues for businesses including:
Ben Clark, Owner, Ann Clark ltd. and Bud Reed, President, Liberty Creek Associates
Using Amazon to Your Advantage
Over the last three years, Ben Clark has used Amazon strategically to transform his business, and he will double his sales by the end of 2018. Hear Ben's journey with Amazon, and how - if you have unique products - you can use the same strategy and tactics to boost your business significantly.
Heidi Stanclift, Director of Web Development, Paragon Digital
GDPR Compliance and What You Need to Know
GDPR went into effect 5/25/18. We will review what it is, it's early impact and what you should be concerned about. Learn best practices for your website when considering the EU legislation's far-reaching effect.
Randy Carlson, Director- Internet/Catalog, Woolrich
Merchandising - More than a Pretty Picture
Merchandising – It’s the moment of truth when interacting with potential customers about your product. Visuals are critically important, but there is so much more required in the brew to motivate a positive purchase decision. We’ll take an overview of the entire spectrum and visit many of the best practices that are essential to ensuring success.
Pat Pearsall, Retail Division Manager, Gardener's Supply Co.
Retail Expansion in Today's Environment
Pat will discuss Gardener's Supply Company's plan for expansion in the retail space. After 35 years in the direct marketing business GSC has embarked on a retail expansion plan, recently acquiring their third store in the Upper Valley. Pat will discuss the gardening market and why GSC believes brick and mortar Garden Centers are a solid investment for the company. We’ll discuss the attributes of the garden center industry that make this a solid move and why he believes GSC will be successful when there is strong evidence that the US has too much retail inventory and on-line giants continue to dominate consumer shopping habits.
Amanda Schneck, President, Pearl Marketing and Design
Social Media and How Best to Utilize it for Your Business
Top 5 social media tips that help you to increase engagement online
Description: What’s one of the main reasons businesses use social media? To find new customers. This presentation will teach you 5 social media tips that help you to increase engagement online and by showing you how social media can help generate leads for your business.